Floral Heart Project - A New Way To Mourn 

The problem

With growing numbers of dead, and no way to mourn in public. We needed a new idea that could occur in public spaces and allow for gathering, sharing and community. 

The solution

The Floral Heart Project created outdoor memorial sites for those impacted by COVID-19 in a way that was inclusive, non-political, and communal. 

The project scaled to become a primary component in the actions to create a National COVID-19 Memorial Day in the US Congress.  (Purchased by 1-800-Flowers.com) 

NBC Floral Heart

NBC Floral Heart

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